Sunday, September 03, 2006

a new meaning for footprints

had a delicious and almost healthy dinner at the cheesecake factory - d. got me with a slice of cake with a candle in it and the waitress singing. fresh banana cream cheesecake. it may shorten my life by a day or two, but it tasted worth it. afterwards we went shoe shopping. in the shoe shop i learned two things. first of all, there is a make of shoe, licenced by birkenstock, called betula. strangely enough, this is also a biblical hebrew word for virgin. interesting choice ...

secondly, i began to look at the patterns on the soles of the women's shoes on sale. i noticed that the clarks shoes had their trademark daisy on the bottom of some pairs. the thing that got me going, however, was a pair of naturalizer shoes. on the soles were two circles the diameter of a large pill box lid. it took a while to figure out the pattern within - turns out it was the word 'naturalizer' backwards. mmmmmwohaha! (evil laugh) so you hand over your money for these lovely shoes and not only does the company make a profit but every time you leave a footprint somewhere you also leave a little ad printed on the ground. i cannot decide whether to be furious at this kind of manipulation, or in utter awe of the genius who came up with the idea.

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