Wanting to find a new angle in award-winning season from which to write, the showbiz editor of the Telegraph tries to grab the attention of women ignored by Hollywood. Worked for me :-)
"Women have flocked to see Mamma Mia! because they are otherwise ignored by Hollywood, according to Meryl Streep. Mamma Mia! has taken nearly £402million worldwide and is nominated for three Baftas. The feelgood movie has smashed box office records, overtaking Titanic and Harry Potter to become the highest-grossing release of all time in the UK.
Streep, the Oscar-winning star who played the lead role in the musical, said women are woefully under-served by Hollywood and jumped on a film which was made just for them. "I know the studio is gobsmacked by its success, and a lot of the critics have been surprised, but I wasn't. It was a no-brainer," the actress said of the film, which features the songs of Abba and is based on the West End stage show. "I knew it would do well because it was aimed at an audience that has been neglected in recent years in film offerings - women. They are the last group anybody ever cares about.""
This is a perennial complaint. In the end, my attention was grasped by the question of whether or not Ms Streep would actually use the word "gobsmacked".