Wednesday, September 19, 2007
under paddington's hat
there was a bit of a stink yesterday in the times when michael bond, creator of paddington bear, felt he had to write a letter to the editor with regard to paddington appearing in an advertisement for marmite. since, as we all know, paddington keeps marmalade sandwiches under his hat, some of his fans decided that mr. bond had sold his soul for some filthy lucre. this was his response:
"Sir, Natalie Haynes wrote an amusing piece that managed to combine, among many other things, words of wisdom from Samuel Goldwyn, nude Plasticine models, Bagpuss, apple sauce, Scrabulous and Ivor the Engine; no mean feat (report, Sept 17)!
However, somewhere along the line she unwittingly perpetuated an ill-founded rumour doing the rounds that I was responsible for the script of a television commercial featuring Paddington Bear testing a Marmite sandwich, adding that one of the reasons may have been that Marmite paid me a truly vast sum of money.
I should be so lucky – particularly since I didn’t write it. In fact, I have to report that although Paddington found the sandwich interesting, bears are creatures of habit. It would require a good deal more than the combined current withdrawals from Northern Rock to wean him off marmalade, if then. Besides, Squeezy Marmite may spread well, but it doesn’t have any chunks.
you go, michael.
here is the terribly clever article by natalie haynes.